Today The Chemical Brothers share the official video for their new song, “Free Yourself.” Eight months in the making, in collaboration with production company, Outsider, and content creation studio, The Mill, the video uses cutting edge visual effects and motion capture technology to tell a near-future story of factory robots freeing themselves. “Free Yourself” is available for purchase and streaming HERE via Astralwerks. View the official video HERE:
The video was directed by Dom&Nic, the creative duo who have worked with The Chemical Brothers over a period of twenty-two years and have worked on videos including “Hey Boy Hey Girl,” “Block Rockin’ Beats,” “Setting Sun” and the award-winning video “Wide Open” from the band’s 2015 album Born In The Echoes.
Of working on “Free Yourself,” Dom&Nic said: “Why would artificial intelligence behave any different to humans discovering music and dance for the first time?
We’ve all seen humans dancing brilliantly like robots, we’ve also seen robots dancing brilliantly like robots, but you’ve never seen robots dancing badly like humans. That’s new…
The Chemical Brothers’ music allows people to get out of their box at a gig or listening to the record – it’s a moment of frenzied abandonment to the music. We wanted to capture that feeling in the idea of an oppressed robot workforce suddenly abandoning themselves to music and fun. It’s robots having fun, robots being silly and robots raving!
It’s a black comedy and an observation or conversation about the possible future relationship between robots, artificial intelligence and humans. Maybe we don’t have anything to be scared of, why do we think the worst about AI and humanity?
We imagined a near future where robots had become a sentient underclass and we felt sorry for them and wanted to imagine them finding a way to free themselves, have fun and dance.
Tom and Ed are the best people to make music videos for, their music always inspires great visual ideas and stories and as artists they are incredibly supportive of the creative vision.
We just couldn’t have made a film like this without the total commitment and dedication from the VFX team at The Mill, they took it on purely for creative endeavor. It’s our second such collaboration with them on a Chemical Brother’s music video and in both cases, they have had to break new ground in the world visual effects.
The project took seven months from first idea to finished film.
It’s tonally completely different to Wide Open but again explores a theme of dance and a non-typical version of the human form and we hope people will find it a worthy follow up.
During the production on this film a cartoon was published in the New Yorker. It showed a couple of robots in a laboratory doing some moves and the quote from the scientist in the picture was “it appears they don’t want to take over, they just want to Dance!” we knew we were on the right tracks when we saw this.”
Wes, of The Mill, says: “We are thrilled to be involved in another Dom&Nic and The Chemical Brothers collaboration. Following on from the success of ‘Wide Open’ in 2016, ‘Free Yourself’ presented us with the challenge of designing and animating hundreds of robots, continuing the theme that runs through many of The Chemical Brother’s videos – dance.
This is the kind of VFX work that encouraged many of The Mill’s artists to get into the industry and, by continuing to push the boundaries of creative excellence, we hope to inspire the next generation of artists. It’s a project that enabled and required us to experiment with new motion capture technology, using our expertise to capture dance moves on set, in the studio, and in-house at The Mill.
To be entrusted with bringing Dom&Nic’s vision to life is a real privilege. It’s been a huge team effort over a eight month period and I’m proud that ‘Free Yourself’ has manifested into a standout piece of work that showcases what The Mill does best –high-end, photo-real visual effects work.”
“Free Yourself” is the latest track from legendary duo The Chemical Brothers, a song which already proved to be a highlight of the bands spectacular new live set at festivals across Europe this Summer.
The Chemical Brothers’ official video for their new track, “C-h-e-m-i-c-a-l,”can be seen below. The clip had its U.K. premiere earlier today on NME.com. Long-term collaborator Adam Smith and Marcus Lyall directed the video, which is influenced by vintage children’s television programming. Characters were filmed with a Kinnect Camera – equipment usually used for motion scanning in computer games – and then twisted into holographic, neon ravers. Adam Smith also directed the music video for “Galvanize” and the band’s film Don’t Think. He and Marcus Lyall were creative directors of the band’s “Born in The Echoes” world tour.
“C-h-e-m-i-c-a-l” premiered last week in the U.K. on BBC Radio 1 as Annie Mac’s “Hottest Record In The World” and received its first stateside spin from DJ Ben Harvey on SiriusXM’s BPM Channel.A fan favorite from the band’s recent live shows, it is now available for download on iTunes and streaming on Spotify.
“C-h-e-m-i-c-a-l,” a brand new track from The Chemical Brothers, is now available for download on iTunes and streaming on Spotify. The song – a fan favorite from the band’s live shows – premiered last night in the U.K. on BBC Radio 1 as Annie Mac’s “Hottest Record In The World.” DJ Ben Harvey gave “C-h-e-m-i-c-a-l” its first stateside spin on SiriusXM’s BPM Channel yesterday.
The standalone track “C-h-e-m-i-c-a-l” follows the band’s GRAMMY®-nominated 2015 album, Born In The Echoes (Astralwerks), and news that The Chemical Brothers’ entire catalog of eight studio albums will soon be available in the U.S. on double LP vinyl.
The influential U.K. band’s first seven albums have been unavailable on vinyl for some time, but Astralwerks is releasing limited edition colored vinyl of each on December 9, followed by standard black vinyl on December 23. The hand-numbered, limited edition colored vinyl will be available exclusively at U.S. indie retailers. These are available for pre-order now at Amoeba and at local record stores. Born In The Echoes is already available on vinyl. The seven albums to be reissued are listed below along with the colors of the limited edition vinyl.
Exit Planet Dust (1995) – Clear Vinyl
Dig Your Own Hole (1997) – Solid White Vinyl
Surrender (1999) – Solid Blue Vinyl
Come With Us (2002) – Solid Red Vinyl
Push The Button (2005) – Transparent Blue Vinyl
We Are The Night (2007) – Soda Bottle Clear Vinyl
Further (2010) – Transparent Green Vinyl
After a year of headlining arenas and festivals around the world, The Chemical Brothers will be playing four sold-out U.K. shows in December. For details, visit http://www.thechemicalbrothers.com.
The Chemical Brothers have sold 12 million albums and six million singles worldwide. They were the first electronic act ever to receive a GRAMMY® Award, winning in the Best Rock Instrumental Performance category for “Block Rockin’ Beats.” The song, which appeared on 1997’s RIAA Gold-certified album Dig Your Own Hole, was the first track by an electronic artist to chart at Alternative radio, where The Chemical Brothers have continued to receive strong support. 2005’s “Galvanize” featuring Q-Tip took the GRAMMY for Best Dance Recording while the albums Push the Button (2005) and We Are the Night (2007) won in the Best Electronic/Dance Album category. Further (2010), the 2012 live album, Don’t Think, and 2015’s Born In The Echoes were each nominated for Best Dance/Electronic Album and the 2015 single “Go” featuring Q-Tip was nominated for Best Dance Recording. The Chemical Brothers have had six No. 1 albums in the U.K.
Watch a video for The Chemical Brothers’ ‘Wide Open’, featuring Beck. Directed by dom&nic.
“An iron-clad musical statement from one of dance music’s most enduring exports.”
Here’s a great “romantic” techno rework of The Chemical Brothers’ next single, ‘Wide Open’, by Danish producer Kölsch. The single features vocals from the Beck and is out on December 11. Taken from the band’s album ‘Born In The Echoes’.
Original appears on “Born In The Echoes“, which features Q-Tip (Go), St. Vincent (Under Neon Lights), Ali Love (EML Ritual), Cate Le Bon (Born In The Echoes) and Beck (Wide Open).
Here’s the video for The Chemical Brothers’ new single “Sometimes I Feel So Deserted”. Directed by Ninian Doff. The new album ‘Born In The Echoes’ is out now. Get it on iTunes http://po.st/BITEdlx.