Last Friday saw Bonobo release his sixth studio album and one of his most personal works to date– Migration– an exquisitely delicate record that explores the relationship between transience and identity and one that has already received droves of praise from audiences and critics alike. Migration currently sits in the Top 4 in the official UK album midweek chart (reflected in 8 other countries). It has already secured a top 5 position in over 20 countries overall on iTunes and claimed #1 in their Electronic iTunes chart in 8 territories including the UK and US. Additionally, the album’s first two singles have had over 10 million Spotify streams to date. Reception from the press has been overwhelmingly positive, with reviews and features in from such lauded publications as The Guardian, Pitchfork, and The Wall Street Journal (not to mention a Mixmag cover feature), among many others.
Building on the record’s success comes the music video for recent single ‘No Reason’, featuring vocals by longtime friend and now collaborator Nick Murphy (formerly Chet Faker). Oscar Hudson (Pulse Films), the UK Music Video Awards’ ‘Best New Director’ winner, is the maestro behind the video’s bizarre trip. More akin to that of an art piece than a music video, the work takes subtle cues from such iconic films as ‘Alice in Wonderland’ & ‘Birdman’ as its character grows larger inside a Japanese house whose items shrink and expand through time. The video fits neatly into the albums themes of the transitory relationships to place and time, seen with Art Director Neil Krug’s distorted realties in the Mojave Desert for the art and “Break Apart” video and also Bison’s work on the Gemma Arterton featuring visuals for “Kerala”.
The music video was filmed entirely in real life, in-camera with no post work or VFX, to which the end result is an effortlessly fluid and visually mesmerizing experience.
Oscar Hudson said the following of the video…
“‘No Reason’ is such an evocative track and it was clear from the start that our video would need to reflect this potency. Simon/Bonobo mentioned the inspiration behind the new album came from his relationship to landscape and place whilst on tour. Whilst researching these themes I learnt about the Japanese phenomenon of the Hikikomori- young Japanese people who become so overwhelmed by the pressures of life that they retreat to their bedrooms for years at a time. This felt like a such a fascinating intersection of physical & psychological spaces, and so from this I set out to make a film that through an inventive physical concept tried to link environment directly to psychology. We achieved the film using only in-camera physical effects and we designed an entirely new way of moving our miniature camera to get it to fit through the tiny doorways. Doing this film with CGI would have been a thousand times easier, but for me, it’s physicality & imperfections are what make it different, and I hope better.”