After five years spent blitzing a string of venues with his legendary Beats N’Cubes show –a lavish installation and live experience as visually brilliant as it was sonic, leaving festival-goers at Coachella dazed– ETIENNE DE CRÉCY has revived his Super Discount project, a decade after the last, second opus. Look for SUPER DISCOUNT 3 to be released in North America January 19th 2015 on Ultra Music. Pre-order SUPER DISCOUNT 3 here.
The story begins in 1992 when ÉTIENNE DE CRÉCY and Philippe Zdar go to their ﬁrst rave in Paris and decide to form Motorbass. Sound engineers at the legendary Plus XXX studio, they release their album Pansoul in 1994, announcing the birth of French house.
In 1995, ÉTIENNE DE CRÉCY launched his Super Discount project writing most of the tracks on the ﬁctitous compilation album, crediting them to different aliases, but also works with his friends Air and Alex Gopher. Like Motorbass’s Pansoul, the record becomes one of the driving forces behind French Touch and seminal classic of electronic music in France and abroad. Super Discount is a critical and commercial success, an icon of its day. The U.K.’s MixMag magazine wrote, “Every track of this album is simply sublime… Every single one is quite simply essential.”
In 2001, ÉTIENNE DE CRÉCY released Tempovision. A tireless electronic trailblazer, he moved on from pure house music and now introduces a sound previously exclusive to underground to a wider audience. On Tempovision, he explores new dimension of his work (dubbed ‘digital soul’) with American singers Belita Woods and Michael Clip Payne. Once again, images turn out to be crucial when his brother Geoffroy de Crécy makes a series of animated videos for the singles “Am I Wrong,” “Scratched” and “Tempovision.”
In 2004, as house music ﬁlls the charts and iconic French Touch DJs play sets in the world’s biggest VIP clubs, ÉTIENNE DE CRÉCY has a sudden change of heart and turns to electro, inﬂuenced by the young guard of producers who are tired of French Touch. The result is Super Discount 2, whose harder, more aggressive sound is closer to ÉTIENNE’s early techno leanings. Philippe Zdar, Boom Bass, DJ Mehdi, Alex Gopher and Julien Delfaud all contribute to the album. The numbers “Fast track” and “Overnet” become the anthems celebrating electronic music’s renaissance.
From 2004 to 2006, ÉTIENNE DE CRÉCY performs Super Discount 2 live with Alex Gopher and Julien Delfaud. The tour begins in small, pioneering electro clubs all over Europe and ends two years later on the stages of some of the greatest festivals in the world.
ÉTIENNE DE CRÉCY then produced the Commercial EP 1 & 2 and offers to the Bloody Beetroots to remix his track “Funk.” The remix becomes a viral success and springboard for the Beetroots, and forms a connection between ETIENNE and the young electro generation.
In 2008, ÉTIENNE DE CRÉCY launches Beats’n’Cubes, a piece of performance art devised by the Exyzt collective. This radical, bright, cubic sound installation travels the world for more than 5 years (headlining Coachella’s Sahara stage in 2008). A genuine revolution in stage design for electronic music, it helps techno break out of its ghetto, making it a hit at rock festivals.
By 2014, EDM is taking the USA and most of the rest of the world by storm. It is at this point that ÉTIENNE decides to revive Super Discount. The project’s third chapter forms a connecting link between the ﬁrst two episodes. Although synthesizers are still in the front line (true to the techno energy of Super Discount 2), the samples and production go to create a more house, funky sound (the trademark of the ﬁrst volume). This time for SUPER DISCOUNT 3, ÉTIENNE has worked with singers Baxter Dury, Pos & Dave (De La Soul), Tom Burke (Citizens!), Madeline Follin (Cults) and Kilo Kish rather than producers, although Alex Gopher and Julien Delfaud contributed.
The first single from SUPER DISCOUNT 3, true to the producer’s house obsession, is “Night (Cut the Crap)”–an edgy, state-of-the-art bombshell that exploded on the summer 2014 electronic scene.
There’s also “Hashtag My Ass,” the clever single that is also a unique interactive experience dedicated to Instagram users. Based on the idea that personalization and customization are the future of consumption, de Crecy invites users to connect to Instagram and create their own music video via the website www.hashtagmyass.com. Log on here and within seconds, pictures from the user’s account are sorted, selected and integrated into record sleeves as featured in the “Hashtag My Ass” music video using tags and priority levels. The user can “pimp” the video adding #superdiscount on his or her pictures and they will appear in priority. Find every shared video on the dedicated YouTube channel.
Making its way into the U.S. market is “You” featuring vocals by Madeline Follin (Cults). Available now with album pre-order, the sexy track, with its bell-like and Moroder-style synths, is sure to set late night sets on dark dance floors burning the world over. Listen to the track now below
In his live performances, record production and visuals, ÉTIENNE DE CRÉCY has always been a pioneer, producing conceptualized, original, groundbreaking work.
Étienne de Crécy presents Super Discount 3 track listing:
1. Night (Cut The Crap)
2. You ft. Madeline Follin (Cults)
3. WTF ft. Pos & Dave (De La Soul)
4. Hashtag My Ass
5. Smile ft. Alex Gopher
6. Sunset ft. Tom Burke (Citizens!)
7. Amazing ft. Julien Delfaud
8. Follow ft. Kilo Kish
10. Family ft. Baxter Dury