Video: Moderat – Gita (UNICEF #ENDviolence)
On October 4 Monkeytown Records released ‘Gita’, the second single of Moderat ‘II’, backed with a remix by Anstam (preview available below). Compared to Moderat’s first single ‘Bad Kingdom‘, ‘Gita’ takes a much more introverted approach and reflects the gentle and melancholic but yet powerful side of the project. The following video is a collaborative effort with UNICEF, focusing on the ground breaking ENDViolence initiative, a global movement to raise awareness and spark action to combat violence against children by ‘making the invisible, visible.’
When UNICEF approached the Monkeytown HQ and Moderat regarding a possible support, the band did not hesitate and immediately agreed to contribute to this initiative. What you’ll see is a video directed by Juan Carlos Maneglia and Tana Schembori, two internationally recognized and award-winning Paraguayan filmmakers, that puts the spotlight on breaking the cycle of abuse, telling a story of domestic violence through the eyes of a child experiencing it in his own home. With the help of caring adults, the boy finds the courage to speak out, and in doing so, puts an end to the violence and helps his family to heal.
‘When UNICEF asked us if they could use ‘Gita’ for a video for their campaign against domesteic violence, we agreed immediately. Working together with UNICEF means being part of something for the greater good. We are very happy to be involved and hope that we can help to make a change.’
(Gernot, Sebastian, Sascha aka Moderat)
For more information on UNICEF’s ENDViolence Initiative please visit: http://uni.cf/endviolence