Today Ross From Friends (Felix Clary Weatherall) shares the official video for ‘Love Divide’ directed by Scottish filmmaker Bryan M. Ferguson, celebrated for his ability to juxtapose the uncanny and the surreal. ‘Love Divide’–from the British artist’s new album “Tread”–bears all the hallmarks of a future Ross From Friends classic: brilliantly refracting and subverting big room euphoria and remodelling it in his singular production style. The result is a sleek four-to-the-floor bullet that is already a fan favourite judging by the reactions from recent live sets. 

“The first time I heard the track it really made me feel nostalgic for a time when I’d been a teenager hopping the music channels in the early hours. It evoked that insomniac, after hours vibe for me – which lends itself to warranting a strange visual component,” explains Bryan. “The song has this sound that’s completely dream-like and fun but at times forlorn, so with the video I wanted to try and capture that same feeling by making something that doesn’t take itself too seriously and blends melancholy with surrealism.”