Video: Formation – Drugs
London dance-pop duo Formation unveil interactive new video for ‘DRUGS’.
Setting cutting social commentary to a genre-clash of sounds linked by grooves, loops and insistent percussion, Formation have already been nominated for Best New Artist at theNME Awards and earned the backing of Zane Lowe. As they complete a summer crammed with killer festivals sets – Glastonbury, Field Day, Lovebox and SecretGarden Party, to name just a few – Formation today launch their new track ‘Drugs’.
Produced by Leon Vynehall and Ben Baptie, ‘Drugs’ bursts with anarchic spirit as grinding bass, flashes of synths and clattering percussion all support Will Ritson’sassertive vocal delivery.
Interact with the video here:
“’Drugs’ is about trying to adhere to the drugged-up, cocaine infused, London lifestyle, where it isn’t just about getting in but fitting in too, hence the first line: ‘I’m on the list! Where do I sign up?’” says Will. “Musically it’s meant to reflect the euphoria and pounding, unrelenting rhythm of club culture.”
Formation – Will and his twin brother Matt – have also made a striking homemade interactive video to accompany the track. Opening with an invitation for the viewer to ‘CLICK HERE FOR DRUGS’, each subsequent click rotates through a succession of stark and often confrontational imagery which puts a subversive spin on the usual expectations of a music video.
Formation’s live band also features Johnny Tams (bass), Sasha Lewis (keys) and KaiAkinde-Hummel (drums). After supporting Faithless at the O2 Academy Brixton last night and a host of summer festival appearances including Glastonbury, Field Day andWay Out West, Formation are now set to play the following shows listed below.
Formation – Drugs // MENO Records – out now