Alice Jemima – So
‘So’ is the latest single to be released by Alice Jemima, a new addition to Radio 1 DJ and Bestival co-founder Rob da Bank’s label ‘Sunday Best’. ‘So’ is taken from her debut ‘Liquorice’ EP released on June 17th 2016 via Sunday Best.
Jemima describes ‘So’ as being, “A song about the good things, and the bad things in a relationship – the scales of love and desire tipping back and forth. I wrote this track a little differently to the way I normally write, where I play something on my guitar and then write lyrics over the top. For ‘So’ I created a beat track first, and then sung over that. I was listening to a lot of remixes and dance music at the time, so I was in the mood to create a more beat-driven track. “
The ‘Liquorice’ EP was produced by Jemima & Simon Byrt and features Jemima’s sultry sweet vocals, set against a deep rolling bass-lines overlaid with synths and drums. Jemima has subsequently worked with producer Roy Kerr (London Grammar, Bloc Party, Foxes) on her forthcoming album later this year.
Inspired by the likes of The XX and Shura (they share the same drummer live) Jemima describes her debut Liquorice EP as being about ‘Relationships, terrible nights out and her early experiences of the record industry.’
Notably, several years before she signed Sunday Best, Jemima’s songs had initially caught the attention of Rob da Bank. In fact a very specific song of Jemima’s had come to his attention, as Jemima explains: “He was doing a competition called ‘A Song In Seven Hours’ where you responded to random song titles such as – Psychedelic Bacon. I wrote a song about that, he liked it, and I won tickets to Bestival.” From that slightly random entry point the pair maintained contact, with Jemima being invited in to do a session at Maida Vale. Jemima’s breakthrough arrived in 2014 when her sultry, enchanting cover of Blackstreet’s No Diggity suddenly blazed its way to nearly 3 million plays prompting multiple label offers and a subsequent label deal with Sunday Best.