Video: Fifi Rong – Since When
Fifi Rong has shared an amazing video for ‘Since When‘, directed by fashion photographer and video director Paris Seawell.
Described by Clash as “recalling trip hop chanteuse Martina Topley-Bird, Fifi Rong matches underground styles to a supple, intoxicating vocal style“, the Beijing-born and London-based artist and producer will release her self produced EP ‘Silently Violently’, today 4th December.
Watch the video for ‘Since When’ here:
Fifi said about the video, “this song is amongst the least abstract, conceptual ones I have written. Although It’s my own story, I’m sure every other person out there’s been in a similar place either emotionally or physically. The best way to get the emotional purity across in the video was to stay raw and simple – just sing.”
Known for her collaborations with artists such as Tricky, Madeaux and Phaeleh. Fifi is an artist and producer in her own rights, and she most recently worked in the studio with Skepta among others.