Video: Kelela – Rewind
The sensual, neon illuminated video for Kelela’s “Rewind” embodies the feeling of the song as an ‘End-of-Summer-Jam’ visualizing Kelela in sweltering, nocturnal settings as the sunny season slips away. As with most of Kelela’s work, “Rewind” is a beautiful duality of simultaneously bounce-fueled optimism and a deep yearning which gives it both it’s dancefloor heft and emotional complexity.
Kelela remains front-and-center commanding the viewer through subterranean sweatboxes and laser-lit ballrooms. The insistent energy of “Rewind” is one of many standout moments on Kelela’s Hallucinogen EP. In contrast to the psychotropic animation of “A Message,” the viewer gets a more direct, yet subtly uncanny representation of Kelela in her performative essence.
After being named Zane Lowe’s “World Record” on his acclaimed Beats Radio show, “Rewind” has proved to be a late summer essential stunning audiences everywhere from the incredible Afropunk Festivals to Opening Ceremony’s headline runway show at New York Fashion week, which featured it’s models breaking character to dance to the song for its whirlwind finale.
“Hallucinogen” EP is out October 9th 2015 on Warp Records.