Video: Kelela – Rewind

kelela

The sensual, neon illuminated video for Kelela’s “Rewind” embodies the feeling of the song as an ‘End-of-Summer-Jam’ visualizing Kelela in sweltering, nocturnal settings as the sunny season slips away. As with most of Kelela’s work, “Rewind” is a beautiful duality of simultaneously bounce-fueled optimism and a deep yearning which gives it both it’s dancefloor heft and emotional complexity.

Kelela remains front-and-center commanding the viewer through subterranean sweatboxes and laser-lit ballrooms. The insistent energy of “Rewind” is one of many standout moments on Kelela’s Hallucinogen EP. In contrast to the psychotropic animation of “A Message,” the viewer gets a more direct, yet subtly uncanny representation of Kelela in her performative essence.

After being named Zane Lowe’s “World Record” on his acclaimed Beats Radio show, “Rewind” has proved to be a late summer essential stunning audiences everywhere from the incredible Afropunk Festivals to Opening Ceremony’s headline runway show at New York Fashion week, which featured it’s models breaking character to dance to the song for its whirlwind finale.

“Hallucinogen” EP is out October 9th 2015 on Warp Records.

Posted on September 18, 2015, in video and tagged , , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s